The Resources You Need ● The Bottom-Line You Want

Strategic Media Sales is based in the United States with offices in Michigan and Atlanta as well as affiliates in Australia and New Zealand. 

Our team of specialist consultants boast well over 150 years combined experience in the exciting business of radio.  Our collective goal is to insure your radio station(s) and media business have access to the very finest success strategies in management, programming, sales, marketing & promotions, dynamic NTR opportunities and human resources to accurately assess your team's compass interpretation on the path to financial success for your media business unit.

This page will give you valuable insight into the specialist consultants available to address the issues facing your station(s) and how we can generate a benefit rich end result from our partnership.  Then, click on the "Menu of Services" navigation link on the left of this page to further explore the range of specialist radio services delivered by "The Radio Industry's Sales Resource Center".

Bob Reid brings to your business unit 37 years of outstanding success in the radio, television and media industries.  Bob entered the media industry in 1969 for radio 2GB in Sydney Australia with professional focus on becoming a broadcaster. Through the years he ventured into radio and television media sales and was quickly appointed to various senior management positions, including General Management. 

He was also one of the very first appointees in the United States to the position of Director of Sales for a major radio group, heading up a seven station cluster in the mid 1990s and generating benchmark revenue for each of those stations in quick turnaround time.

Bob brings to the table extensive major market leadership skills and experience at senior management level in both the United States (his home since 1992) and Australia.  He’s engineered several media business turnarounds in both growth and recessionary conditions with a strong track record of exceptional top and bottom-line performance. 

As a salesperson Bob has consistently been the #1 salesperson for every station with which he’s been associated.  He’s most proud of achieving that status with the smallest client list (more dollars per client) along with the highest unit rates on those stations.  Under his direction in both Management and as a Consultant, stations have achieved record sales volume in quick turnaround time.

Bob is Radio Ink's feature columnist on radio sales and management.  "Reid On Sales" is featured in each issue of Radio Ink, the world's leading industry publication specializing in Radio Management, Sales and Marketing.

By special invitation Bob is a consultant for Standard & Poors as a Member of the prestigious Society of Industry Leaders (SIL), consulting S & P investors on radio and the media via their research division, Vista Research.

Bob Reid will show you how to make quantum leaps in sales productivity and performance. Bob's credibility lies in the track record and testimonials of the stations and personnel he has trained over the years and looks forward to bringing the same performance levels and radio sales results to your stations and media business unit.

Bob Raleigh is a radio industry veteran with 35 years of outstanding achievement as a broadcast talent, in radio programming, research and as a Radio Programming Consultant.  His programming career boasts stellar appointments to which many radio programmers would aspire and give their right arm to boast the same career appointments on their resume … including programming legendary country music giant and radio industry icon WSM Nashville and KHAY-FM Los Angeles.

Bob spent 7 years as the Director of Country Programming for one of the “Top 3 Majors” in the United States – Cumulus Media, overseeing 45 radio stations coast to coast.  During Bob's tenure at Cumulus, the Country platform was consistently the best performing format within the company, ratings period after ratings period.

It was also a dream achievement for Bob serving on the Board of Directors for the CMA.

Rob McKay is a radio pioneer with 30+ years in commercial radio. He’s constructed seven radio stations, managed individual stations plus two large corporate groups.  Rob has served as a Director on several boards (public & private) and consulted many major market radio stations.  He led 2CC in Australia's National Capital to a 50% share in their first book, launched Brisbane’s 4MMM FM, led Radio Windy New Zealand from a $1.25 share price to a $4.75 price inside 12 months.  His wide experience in “Change Management” has re-built many poorly performing media companies in lightning turnaround time.  Now, as Principal Consultant at his own human resource company AssessSystems, his focus is on the people in organizations. 

Rob's wide managerial and team building skills combined with extensive research and marketing experience has been an invaluable asset to many radio stations and media organizations.  In addition, Rob has developed advanced skills in Business Planning and Strategic Management. His University degree in Business Psychology and  post-graduate degree in Industrial/ Organizational Psychology have widened and strengthened his knowledge in all aspects of organizational management.

Strategic Media Sales' focus, through Rob, is to help your radio station and media organization meet your challenges head-on and where applicable, stimulate "Change Management" with your radio station(s)/media business unit in strong transformational leadership, creative thinking, market repositioning, financial improvement, and a renewal of culture that recognizes both your individual team members as well as your organization's goals.

Rob will show you which salespeople to hire or promote — how to train and develop them — and how to maximize their sales abilities. 

Rob can be contacted at Strategic Media Sales or directly at AssessSystems (simply click either of these links to contact us via email).

Strap yourself in ... this lady is Dyn-O-Mite!  Jennifer McKillop is President of "The Strategy Architects" a consulting firm specializing in event planning and marketing, strategic  branding, media promotions & marketing and revenue building strategies for major media organizations.  She consults regularly with high level senior radio and media executives to create and develop powerful solutions to streamline their company’s logistics and increase revenues related to their event marketing, sales and promotional goals. 

Jennifer created and led the Marketing and Promotions Division at the second largest radio broadcasting company in the world, Cumulus Media.  She is honored to be voted one of the top 3 speakers at the RAB conference in Denver; Florida installed her as The State Media Person of the Year for the Special Olympics and Jennifer is extraordinarily proud to have been an inaugural member of the Radio Board of Directors for “Rock The Vote” in the U.S. national elections through the late 1990’s. 

Jennifer is available for the development of exciting revenue building strategies for your radio station(s) and media organization.  She can be contacted directly at The Strategy Architects or via Strategic Media Sales (simply click either of these links to contact us via email).

Ladies and gentlemen, you WILL be inspired by Jennifer McKillop!
 

Strategic Media Sales
Radio Management Consultants ● Radio Sales Consultants
Radio Programming Consultants

Grand Rapids MI ● Atlanta GA ● Sydney Australia