Strategic Media Sales works to provide the leadership of those media corporations with enhanced sales & management systems, programming performance and radio station profitability through increased information flow and strengthened operational infrastructure.

As specialist radio sales and programming consultants, our objective is to assess and promote effective and efficient functionality in sales, management and programming operations with high level focus on profit retention within our Client’s business and therefore be able to accurately prescribe viable and fully customized solutions to enhance these operations. Strategic Media Sales will conduct an objective and comprehensive diagnostic analysis of your station’s/cluster’s operations.  This is typically a 5 day process performed with either no or little disruption to your normal daily activities.

During this analysis, Strategic Media Sales will survey your employees to establish in-house sentiment, perception of operations, corporate communications, organizational, sales and management structure.

Additionally (if required and under a confidentiality agreement), Strategic Media Sales will conduct an in-depth assessment of your corporate financials, operations, administration, information management systems, implementation of sales and marketing strategies, programming strategies and future planning.

To each of these areas, Strategic Media Sales will identify both your corporate strengths and weaknesses and will provide a cost analysis of the existing operational conditions within your business.