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Consulting
Welcome to Strategic Media Sales ... No other radio or media consulting firm in the United States offers the broad menu of services offered by Strategic Media Sales!  Innovative Revenue Generating Strategies ● Advertiser Conferences ● Radio Programming Services ● Research Projects ● Management Consultants ● Sales Consultants ● Sales Seminars & Training Programs ● Marketing ● NTR ● Consumer Research for Advertisers ● Human Resources ● Executive Recruitment ● Promotions ● Software Solutions ... Strategic Media Sales - The Radio and Media Industries' Sales Resource Center ...

Formulating Solutions  ●  Increasing Profitability


In conjunction with our business analysis, Strategic Media Sales formulates premier business solutions and management infrastructure as a direct result of our in-depth consultation.

From profitability and expense controls to radio sales and marketing, station programming and formatics, maximizing productivity through the establishment of specific growth strategies, Strategic Media Sales will develop customized solutions to enhance your radio station's and media organization’s business needs, with the primary focus on increasing your bottom line profits.

The strength of Strategic Media Sales consulting comes in the form of our unique commitment to fully implement our recommendations and procedural strategies.  We work with owners to train mid and upper level management and the actual staff members whose responsibility it will be to maintain these innovative procedures.  This process fully insures that all team members understand the rationale of the procedures and their expected performance outcome.
 
Focus On Profitability

Strategic Media Sales works on-site with you and your management team to develop and implement the necessary focus of control required to resolve obstacles to ratings performance and profitability.  Our evaluation process, depending on your needs, can be far reaching and where necessary, our recommendations may encompass exploration of any number of the following areas:
 

¨ Organizational Development

¨ Break-Even Calculation

¨ Material and Asset Control

¨ Systems Flow Efficiencies

¨ Accounts Payable/Receivable Control

¨ Cash Flow Management

¨ Inventory Management and Control

¨ Employee Recruiting and Retention

¨ Corporate Policy and Position Descriptions

¨ Quality control and Programming

¨ Compensation Planning

¨ Employee Incentive Planning

¨ Labor and Labor Burden Costing

¨ Targeted Sales and Market Planning

¨ Establishing Profit Centers and Margins
Analysis

 ¨ Establishment of Benchmarks and
      Performance Standards
¨ Establishment of Financial Reports Including
      Divisional Budgeting		 ¨ Maximizing Employee Productivity and
      Effectiveness

¨ Costing/Estimating/Pricing

¨ Overall Radio Station Profitability


Strategic Media Sales’ intent is not only to establish the business goal, but to also pave its path to radio station ratings growth, profitability and financial success.  By first identifying the areas of concern, then developing the corrective strategies and setting in place the organizational infrastructure to support these changes, Strategic Media Sales believes that this delivers the only prudent and tested road map for increased radio sales, ratings, station profitability and the future financial success for your radio station operation.
 

Top-Line Performance For Your Bottom-Line
 


Strategic Media Sales
Radio Management Consultants ● Radio Sales Consultants
Radio Programming Consultants

Grand Rapids MI ● Atlanta GA ● Sydney Australia
 
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