Radio Management Consultants ● Radio Sales Consultants
Radio Programming Consultants

Regardless of market size or market conditions, the following scenarios are typical of the radio sales growth for top and bottom-line performance Strategic Media Sales has been able to introduce to our client stations with proven, established and compelling sales strategies.
 

After 5 years of flat revenue with almost identical sales volume from one year to the next and absolutely no growth whatsoever, one of our medium market client stations enjoyed dynamic radio revenue growth of between 42% and 72% per month over previous years. What was remarkable was that not only had revenue plateaud for 5 years straight, but the market was in a severely depressed economic state.
 

Several short term quick-fix projects were implemented for this station which was surrounded by the "Big Boys". The station struggled with an identity and positioning crisis along with little top line performance which, at best, was only mediocre. Various sales strategies and concepts subsequently generated substantial and immediate revenue growth and was the springboard for introducing new clients to the station who experienced exciting results. Many of those advertisers became loyal long term clients.
 

The size of this station's sales team impeded management's ability to foster radio revenue growth among the less experienced Account Managers. Short term project sales were specifically developed for this extremely successful major market radio station. Sales concepts and strategies were implemented which were the springboard for introducing new clients to the station along with focus, direction and dynamic professional growth for the entire sales team.
 

This television company had syndicated a mediocre network TV program with, at best, poor market penetration.  Redefining strategies, Strategic Media Sales implemented restructure which took the program to prime time, 98% potential national reach and sales boomed ... 400% sales growth inside 3 months.  A dramatic turnaround.
 

Our strategies generated immediate and vibrant radio sales growth.  Budgets were over achieved the month after implementation when these stations had not hit budget for well over 12 months.  Inside 4 months, revenue had grown to a 93.7% increase over the previous year on one of the five stations.  All stations transformed downward sales graphs into sharp upward graphs and focused sales performance for a far healthier top and bottom line.
 

This heritage station had hit its lowest point in its almost 75 year history.  The station had not hit budget for over 12 months.  Training and refreshing strategies were implemented and a new focus filled the station.  Direct retail budgets were over achieved the first full month of operation and after more than two years of getting nowhere near agency budgets, the agency team were regularly hitting their budgets in a short time.  By month #5, the station had gone from revenue reflecting a lowly ranked station to the #2 biller in the market.
 

Strategic Media Sales is totally focused on developing and fully customizing strategies to meet your every need in the achievement of your financial growth. So come join the list of media client business units who've experienced the dynamic revenue and financial growth spearheaded by Bob Reid and Strategic Media Sales. Contact us NOW for an on premise market evaluation and consultation to fully explore the opportunities we can create for your media business corporation.  Call us on (616) 855-2331 (United States), or via our Contact Us page.
 

Top-Line Performance For Your Bottom-Line

REALITY CHECK
While the above results are typical examples of achievement generated with Strategic Media Sales input and strategies, we do everything in our power in drawing upon our experience to maximize your performance levels.  Obviously with many determinates and market influences outside of Strategic Media Sales' control, results are individual and cannot be guaranteed.